Part #2: “If you are Speaking, you are selling.”

Jeremy Tracey.  “If you are Speaking, you are Selling.”

Hazel McCallion C, Delta Hotel, Meadowvale, Ontario.Toastmasters Spring Conference.

April 5-7, 2014.

“If you are Speaking, you are Selling”

As promised, here is the second selling  formula that Jeremy recommends so that you and the people you care for can get the things you want in life – either at work, or at home.

Jeremy often draws upon the experience and wisdom of Craig Valentine, a world-class professional speaker. Craig says that in order for an idea to appeal to someone, it must help them:

1. Esteem more.
2. Do more.
3. Gain more.
4. Enjoy more

Jeremy uses this EDGE formula and says it will work every time because it appeals to all types of people in one way or another.

Here is an example of it being used, in Jeremy’s write-up to invite people to this workshop:

“Regardless of your subject, you want your audience to walk away feeling excitement and enthusiasm because of what you said and how you said it. This workshop will be highly interactive and hands on. Arrive with questions and walk away with the skills that will help you stand out as a speaker that inspires your audience every time you speak. …It will take you less time to prepare an effective message when you understand the process that leads to your audience feeling connected to you and your words. It feels fantastic when people tell you how your speech has changed their way of thinking. Get ready for a lot more positive feedback.”

Notice how his advertisement appeals to all people, as all value their esteem or wish to do, gain or enjoy more…

You can use this simple EDGE (esteem, do, gain or enjoy more) formula everywhere – such as when getting the kids to help you clean up, or to convince your wife that you could both use a vacation!

Now let’s see what you can do to come up with creative uses in your own life!

If you want more information about Jeremy and what he does, check out the following links: http://jeremytracey.com;

http://jeremytracey.com/if-you-are-speaking-you-are-selling/